A prism can be used to split light into its constituent spectral colors (i.e. the colors of the rainbow).
For our logo we chose to "revert" the prism so that the various colors are recombined into one strong, white beam of light.
Applying "Re-Prism" to the innovation space, it symbolizes how innovation brings together multiple ingenious and heterogeneous ideas with new nascent technologies and focuses them to become a laser for disruptive change for radical innovation transforming the usage, creating new consumers and purpose as well as new markets.
